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Kudos to the NFL and NY's Gov. Patterson |
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 While it has been a while since I’ve posted, obesity continues to be in the news and on our minds. That's why I want to take this opportunity to point out two positive pieces of news amid the sea of bad news filling the airwaves. Number 1
In a stroke of irony, when many of us are sitting down and watching football, perhaps with plates of bad and fattening food in front of us, the NFL filled their valuable advertising time promoting the NFL initiative NFL Play 60, which is the NFL movement for an active generation. NFL PLAY 60 is a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day. They are partnering with other community organizations to reverse the childhood obesity trend by 2012.
Congratulations to the NFL for this program and congratulations to the players and partnering organizations!
Number 2
Now get this - the Governor of New York has introduced an obesity tax! With all the troubling economic news, declining state and municipal revenues there is a bright spot; creative policy solutions to raise revenue. Perhaps the most interesting and hopefully promising policy proposal to date is the obesity tax proposed by Governor David Patterson (D-NY) from New York. In an effort to raise revenue to pay for various services, Governor Patterson has proposed a new tax on non-diet soda. The tax is estimated to raise $404 million. Let’s hope this idea grows (no pun intended!) .
It is certainly a novel idea - what do you think about it? And what else do you think should be taxed?
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For the past 10 years, Dan has dedicated himself to representing public education before congress while advancing the legislative priorities of educators around the country. In this role, Dan has worked on complex education policies including the education of children with disabilities and school health policies. Combining years of public policy work with his life long focus on education, Dan is now the Executive Director of My Fitness 1st, an organization dedicated to eliminating childhood obesity. He has appeared on CNN, Fox News, in the Wall Street journal, Time Magazine, New York Times and other national and local media outlets. 
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