Thanks Girlawhirl

Thanks to the ladies at Girlawhirl for their coverage of JumpSnap. I think it's a great article becuase it focuses on the very real challenge of staying fit while traveling.

I love seeing how supporters of JumpSnap focus on their own specific benefit which simply expands the appeal of the product for more people.

Here's the article, check it out and I think you'll enjoy it!

http://www.girlawhirl.com/girlawhirl/publish/jump_snap.aspx

Healthy Jumping...

 
Unexpected Exercise, 'Elevator Out Of Service'

The family and I are on vacation this week in beautiful Amelia Island, Florida. After packing the night before, getting to the airport well in advance, managing my 21 month old on the plane during her regular nap time, renting the car and finally arriving at our beach front condo...guess what, the elevator was broken! We were on the 3rd floor which doesn't sound like a big deal but they were those mini flights of stairs with a landing every 8 steps so it felt like we were really on the 9th floor.

Do you have kids? Let me tell you, with an infant and toddler you can imagine the 'gear' we had to pack for the week. After lugging both girls and their essentials up the stairs, it was dad's turn to tackle the real luggage. I harnessed 2 duffle bags over each shoulder and carried a 3rd...trip #1. On my decsent to the 2nd trip I realized I hadn't worked out today so what was I complaining about....this was a great alternative to dumbells. My next trip was equally as difficult as the sweat began to build in the 90 degree heat with 100% humidity but I felt good about it. By the 3rd trip I was feeling almost relieved that the elevator was broken so I didn't have to feel guilty about not working out.

Here's the part of the story that gets interesting. In a 3 bedroom condo for a week with a full kitchen, you need groceries right? Now it was dad's turn to go to the store and get a few essentials....$120 later. As I was filling up my cart, I made it to the bottled water section, paused for a moment, and said what the hell as I plucked out the full case of half liter bottles. I figured that would be my super set and finish strong on my functional workout.

The best news of all, as I was dreading my wife's 49.5 lb roller suitecase (officially weighed at Southwest), I noticed a young couple hit the button and the elevator doors miraculously opened......yes, I did let out a sigh of relief. Don't overlook those every day opportunities for great exercise. This sometimes means not taking the easy route.

Healthy Jumping...

 
Thank You NY Post!...and Elle Japan

I hope you had an enjoyable Memorial Day weekend filled with outdoor activities and enough BBQ to satisfy your tastebuds without expanding the wasteline.

I have to be honest, I never get tired of seeing JumpSnap in the press. I just got word that we appeared in today's NY Post on page 31 (who else but Lindsay Lohan on the cover) with a fantastic full page photo of a woman jumping along with some highlights about the product. It was in a section written by Farrah Weinstein called 'One month, one week, one day, one hour, one minute makeovers'. My favorite line in the piece is, 'Jumping rope in a Manhattan apartment is like trying to hail a cab during rush hour.' If you've ever been to NY, you know how true that is despite a sea of yellow cabs as far as you can see.

I also received a hard copy of the July issue of Elle Japan in which we also appeared. The picture looks great and it references NY but I don't know a lick of Japanese so I'm going to trust the content is as good as the picture. Btw, I felt like a complete idiot as I rifled through the magazine only to realize about half way through that the Japanese read from right to left. I guess that explains why the 'front' cover appeared rather bland to me.

In fact, our distributor in Japan will be conducting some market testing later in the week so keep your fingers crossed for me that they like the product.

Healthy Jumping...

 
Attack of the Big Gulp

On our way out of town for a mini-roadtrip with our 2 girls in the back under the age of 2, I looked over to my wife who looked like she might enjoy a fountain diet coke, one of her indulgences. I already had my iced coffee and since she doesn't drink coffee I made the suggestion which she eagerly accepted. There was a convenient 7-eleven on the way to the highway which made it that much easier.

Wow! When was the last time you stopped at 7-eleven for a fountain soda? If it's been awhile then brace yourself for what could be a calorie killing experience. Not only does the fountain machine look slick and irresistable but I think it might have some subliminal messaging piped into the unit to entice you to guzzle 100's of worthless calories. I'm serious. I felt inferior pulling the smallest cup they had out of the sleeve because it was a mere 22 ounces. That's right, 22 ounces was the smallest, which to me seems like a lot.

Here's the crazy part...guess how many ounces are in their giant Big Gulp?!? 64 OUNCES ! That's 8 servings in 1 cup, 1 damn big cup that has no chance of fitting into any cup holder I'm aware of. So here's the kicker, if you were to fill that up with any number of the calorie laden choices which have at least 100 calories per serving then you're at 800 calories for just 1 drink....that's insane! Now get this, on their 4 step instruction process which included #1 - select cup #2 - fill with ice # 3 add flavor # 4 fill with favorite drink, step # 3 is some sugary flavoring like cherry or lemon or vanilla that you can actually add to your 64 ounces of sugar water in the event you wanted to drive the calorie count over 1,000 in that 'single' refreshing soda.

I make light of it but if I sat there and surveyed 100 customers at the fountian drink dispenser I bet 90% or more would have no idea how many calories are in their drink. I would further bet that 95% of the people surveyed would not know how many calories equal 1 lb. so they would have no frame of reference to how bad that monster soda really is for them.

Take a look around, read nutrition labels and share your stories of in your face calorie killers. Just for the record, the answer is not demanding that 7-eleven reduce the size of their sodas. We must solve this obesity problem with basic knowledge allowing people to make the right choices which will in turn drive places like 7-eleven to change their options and selection.

Healthy Jumping...

 
Great Day of Filming

JumpSnap PackageYou asked for it, and it's almost ready!

After two complete days of filming, we will have 6 brand new JumpSnap workout DVDs to add to our library. In an effort to keep the content fresh and exciting, we are making a conscious effort to expand our DVD's and I think you're going to be impressed.

If you didn't know already, we are the OFFICIAL cardio exercise for the most respected name in the Pilates community, Power Pilates. Owners Howard Sichel and Susan Moran have really embraced JumpSnap as the perfect complement to their core focused training that Pilates provides. (You should know, I've never taken even a beginner mat class so I'll have to take their word for it). Anyway, Susan is a brilliant programmer so instead of creating JumpSnap only workouts, we are expanding our content to include elements of her One Shot class she created and offers at their famous studio in NYC.

I was merely wathcing from the sidelines and honestly started to sweat. Following our editing session I believe we will end up with the following DVD's:

  • Beginner JS workout featuring (3) 3-minute segments
  • Beginner One Shot workout featuring 3 mat and 3 JS segments
  • Intermedite JS workout featuring (3) 4-minute segments
  • Intermediate One Shot workout featuring 3 mat and 3 JS segments
  • Advanced JS workout featuring (3) 5-minute segments
  • Advanced One Shot workout featuring 3 mat and 3 JS segments

By the way, Susan is the one who personally trains Hillary Swank that perhaps you saw in People Magazine 2 weeks ago.

 
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