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Hey Dad, Lose The Gut - Counting is the Cure |
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 Who watched NBC's The Biggest Loser this week? I was inspired by a client to JumpSnap for 60 minutes while watching the show which is the routine I followed five years ago to help inspire me to lose weight. It felt good to revisit that routine.
There was a pitivol scene when they brought back last year's winner Danny who lost over 200 lbs. The discussion was about counting calories and one of the male contestants who has already lost over 100 lbs came clean. He said, "Honestly, I don't count calories". The best line came next from Danny who said, "You will not win". BAM! It's really that simple. If you don't know the math you will not succeed. If you don't want to educate yourself enough to count calories than all you are telling me is that you want to be fat. Seriously, what's more important, taking a few miutes a day to follow a 100% proven plan or complain that you don't want to do it? If you look at most aspects in your life, you will recognize there is a give-and-take relationship. If you're not in credit card debt, you most likely have a budget which measures revenue and expenses. If you manage any type of business, the concept of inventory is critical. If you drive, you have a gas gauge that tells you how much fuel you have in the car. Ignoring it would most likely put you on the side of the road out of gas. |
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Hey Dad, Lose The Gut - Leading by Example |
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 I hope all you dads had a great Easter holiday and kept your jelly bean handfuls to a minimum. Man, they taste good going down but the sugar shock alone can really make you regret that decision. At least that's how my day shaped up.
Today's post isn't about another dad, but was just too good to pass up. It's about a mom who is using the exact same inspiration we are to improve our own health, her newborn son. What's interesting about this mom is that she is a well-known celebrity who has always been more voluptuous. In fact, she was basically praised for being comfortable in her own skin and all that other stuff because she wasn't a toothpick. Personally, I'm always skeptical of that discussion and to me it's essentially putting on a happy face to an unhappy situation. Let's also remember, she's an actor so she makes her living based on being convincing. What's cool about what she is saying now after she lost a bunch of weight and looks amazing is that she did it for her son who is less than a year old. Plain and simple, she did it for her son. What a tremendous revelation and inspiration. |
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Hey Dad, Lose The Gut - Tune in Tonight |
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 Happy Friday fellas! It's likely the end of another grueling week where you woke up early, put in a hard grind at the office all week, completed some house chores, and played with the kids. That's all great and admirable, but the only important question you should be asking yourself is, did I pursue a healthy living plan? Did you have a calorie deficit for the week in an effort to lose the gut? Do you even have a clue if you did or didn't?
If you've ever read me before, you know I'm a huge believer in awareness. The moment you become aware of your current health conditions with the intent of making some positive changes is the moment you begin to experience success. With the focus on awareness, I'd like to request you take action tonight doing something you likely really enjoy - watching TV. Please set your DVR or plan to watch the premiere episode of Jamie Oliver's Food Revolution on ABC at 8pm ET. The storyline is simple - travel to one of the most unhealthy cities in America (Huntington, WV) and try to make an impact on their obesity-laden lifestyle. If you're not familiar with Jamie, he's a stud. The guy is on a personal crusade to improve the knowledge, awareness and food choices about what our kids are eating. He has massive aspirations and will not stop until he can single-handedly start to reverse the childhood obesity epidemic. He's so powerful that he was recently acknowledged by the influential TED organization (here's his speech). I promise you, it is worth watching. |
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Hey Dad, Lose The Gut - It's On! |
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 Dudes, Fellas, Bros, Dads of all shapes and sizes, the time is now and the task is ours. This is your mission if you choose to accept it - Lose the Gut! Every once in awhile it's nice to get a lay up with no defenders in your way. Sure you'll play hours upon hours sweating your ass off before that actually happens but when it does, it sure feels good. OK, let's be honest, the basketball analogy is purely for March Madness as this 5' 8" dad has zero game. In fact, in 7th grade when it was winter sports selection time, I chose wrestling if that gives you any indication of my hoops ability.
Back to the task at hand. I've been writing for almost 3 years now and haven't received the heartfelt responses like I did following last week's post targeting dads trying to lose their gut. Based on the comments received, it was likely the most rewarding post I've ever done. It tells me that there is clearly an audience out there that thinks the way I do and would do anything for their kids yet have failed to start by looking in the mirror. I personally want to thank everyone, affected dads and concerned moms alike, for sharing their thoughts. A special shout out to my friend Toby who used the post as motivation to head back to the gym after months of telling himself he would. Brilliant news! Don't worry Toby, we do not need to hide the wings for the Masters party - this is real weight loss for real guys who embark on real lives. Perhaps logging an extra 10 minutes of cardio every day for the two weeks leading up to the party wouldn't be a bad idea. |
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Your Personal Brand and What It Says About You |
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 A few weeks ago, I wrote about Jillian Michaels and one of her new workouts. If you've ever watched NBC's The Biggest Loser then you know she brings a no nonsense, kick-butt style to fitness. It's not uncommon for her to be inches from a contestants face pushing them to go farther. It's not uncommon for her to reply to a complaint with "I don't care - work harder" or "This workout won't kill you but the fat you're carrying around will". This type of in your face honesty is brilliant, warranted and connects viewers with her brand. She never claims it doesn't take hard work which is what is so refreshing about her style and likely skyrocketed her brand.
Part of building any brand equity requires consistency in message and honesty. Jillian did this perfectly season after season and appearance after appearance until something changed. A few months ago I was surprised to see her rock hard body pitching what looked like yet another magic pill claiming fast and immediate weight loss results. I had to take a double take because it was so inconsistent with her brand. Respecting her weight loss philosophy of hard work and calorie deficit, I tried to read the ad closer wanting to give her the benefit of the doubt. It was hard. My immediate reaction was she sold out. Listen, supplements and ingestibles are a HUGE market with highly profitable payouts and maybe it was just too lucrative to say no. |
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